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BLOOD DONOR

SOLUTION

INNOVATION BY DESIGN
HEALTHCARE
2019 - 2021

Developing an innovative and connected product solution that can help recruit and engage young donors to donate blood, by co-creating with the client, their stakeholders and potential users.

details.

Amanda Sayers, Ilaria Scarpellini, Kacper Pietrzykowski, Emanuele Gandini

Team

Brief

Develop a digital and interactive product solution for Blood Centers to help them motivate younger people to donate blood and recruit their friends. 

My Role

  • Preparing remote workshop for the client

  • Conducting stakeholder interview and co-creation sessions

  • Organising validation sessions with potential users

  • Turning gathered feedback into strategic and development input for the client

Learnings

  • Transforming input into strategy

  • How to run engaging remote co-creation 

  • All of the stages of planning user interviews, from finding the participants to the follow up

  • Eco-system mapping

  • Service vs. Product modeling

process.
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​01 Co-creation​

Conducted open-ended interviews with Blood Center marketing teams to get initial input about their needs and current practices.

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​02 Strategy

Facilitated a workshop with the client to understand whether to take a product vs. service approach.

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​03 Prototyping

Created a physical and digital prototype of the concept to convey the concept in a more developed way.

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​04 Testing

Ran remote interviews with a number of young people, to get feedback for further concept development.

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