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BOMBAY

YOUR WAY. 

BOMBAY SAPPHIRE x DOMUS ACADEMY

PRODUCT STRATEGY

APRIL 2019

Bombay your way, your rules and your creations. Experimenting with the versatility of Bombay to curate a taste that is as unique as YOU!

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Our strategy was to reposition Bombay’s balanced taste from a perceived weakness with quick fizzing infusers (think bath bombs for your drink) for a quick hands on way to experiment with Bombay’s taste versatility. 

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YAY! Our project was also awarded Best Strategy by Bombay Sapphire's Young Talents during  Milan Design Week 2019! [full article]

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[Full presentation here]

details.

Amanda Sayers, Go Urano, Qing Lyu & Vini Mehta

Team

Brief

Design a strategy, content, graphic style and event that strengthens the link between the brand and the world of design.

My Role

  • Research synthesis & compilation 

  • Facilitated ideation sessions

  • Coordinated team work flow 

  • Presented final client concept pitch at Milan Design Week 

Learnings

  • Sometimes the strategy is obvious

  • Simplify when things don't connect

  • Awesome teamwork creates for awesome output

process.
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​01 Research​ â€‹[pdf]

  • Bar hopped

  • Hand-surveyed 100 consumers about their drink habits

  • Observed grocery shoppers

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​02 Define​

Used the problem, needs & opportunity tool to select the strongest consumer barrier

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​03 Ideate​

Took over the university whiteboard to brainstorm how to tackle the barrier of taste  

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​04 Prototype & Test​

Hand tested recipes to prototype how we could experiment with taste

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