As a Concept Designer for the LEGO Disney Princess team, I was tasked to innovate a killer 2020 product assortment. With the use of trend research and user insights, we sought out how to incorporate new product play patterns, elements and materials that would help recruit new users into LEGO. 

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This newly launched assortment now offers new ways to play with LEGO Disney Princess such as nurture play, wearables, and collectibles!  

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