AMANDA SAYERS
STRATEGY & INNOVATION DESIGNER
MOMENTS OF
PLEASURE
INNOVATION BY DESIGN
PRODUCT INNOVATION
2019 - 2020
Exploring the experiential value of a “Pleasurable Moment” across generations, cultural backgrounds and time.
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The deliverable was a series of reports that broke down the journey and framework of achieving delight, as well as a handover of several design tools for the client to use when innovating future products.
details.
Amanda Sayers, Illaria Scarpellini, Kacper Pietrzykowski, Saylee Thakur, Patrik Dolo, Andrea Piccolo, Claudio Moderini,
Team
Brief
“What is a Pleasurable Moment?” Can we create and transform our daily lives to manipulate one? What are the individual components that make up one?
My Role
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Conducted sub-community research on via digital netnography, expert interviews, and surveys.
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Analyzed and mapped the data to build a thorough report of our findings
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Developed overall design tools and pleasure framework for the client
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Developed a co-creation session for the client using one of their existing products to provide them hands-on experience working with the tools
Learnings
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Finding a way to conduct ethnographic research remotely
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Breaking down a complex subject like pleasure into digestible pieces
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How to communicate a complex set of tools in a way the client can understand
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How to blend theory and research
process.
​01 Deconstruct
Broke down a Pleasurable Moment into components such as emotional journey patterns, sensorial blocks, motivations, and values.
​02 Research
Gathered research for our selected sub-communties via digital netnography, interviews, and surveys.
​03 Analyze
Cross-referenced the components with the sub-communities to create an overall analysis of all the research.
​04 Design
Created many important design tools for the client to use in evaluating and building concepts.